Fujairah, UAE
STRAW was born from a simple belief: that feeling good inside and out shouldn't require compromise. Real food, real flavors, real people — in a space that's truly yours.
STRAW started with a question: why should healthy food feel like a sacrifice? We set out to build a place where nutrition and taste don't just coexist — they thrive together.
Located at Umbrella Beach in Fujairah, our first location was built on the belief that a neighborhood spot could be genuinely world-class. Bright spaces, honest ingredients, and a team that actually cares.
Today, STRAW is more than a café. It's a movement toward conscious living — one green juice, one warm croissant, one shared moment at a time.
Our Journey
The founders identified a gap in Fujairah — a real need for a health-forward, community-centered space that didn't feel clinical or cold.
Every element was intentional — from the sea-blue palette to the archway motifs. The brand was built to feel like a breath of fresh air the moment you walk in.
Umbrella Beach, Fujairah. The first cup was poured, the first bowl was built, and STRAW became Fujairah's freshest spot overnight.
We launched our drive-thru experience — smart menu boards, sustainable packaging, and your order ready in under 4 minutes without any compromise on quality.
Word spread fast. Hundreds of 5-star reviews later, STRAW had become more than a café — it was a daily ritual for Fujairah residents and visitors alike.
STRAW is now exploring new locations, regional collaborations, and lifestyle products — building toward becoming the UAE's health-forward hangout of choice.
What We Stand For
We keep things real. No additives, no overcomplication, no marketing nonsense. Just food that actually fuels you and tastes exactly like it should — honest, clean, and deeply satisfying.
From our compostable packaging to our locally sourced produce and free-range chicken, every detail at STRAW is designed to reduce our footprint and support the world we all share.
We believe a space can genuinely change how you feel. STRAW is designed to create feel-good energy — in our food, in our music, in our lighting, and in every interaction with our team.
STRAW is for everyone. We're a local brand with a global mindset — always open to fresh ideas, fresh faces, and shared moments that remind us why coming together still matters.
Planet First
Sustainability at STRAW isn't a marketing claim — it's a design principle baked into everything we do. From the first ingredient we choose to the last cup we serve.
Every cup, bag, and container we use is designed to leave no trace.
We work with local producers to reduce food miles and support the UAE economy.
We only use free range chicken — no exceptions, no shortcuts.
Vegan and plant-based options across every category — abundant, not afterthoughts.
Every product on our menu is made without added sugar. We let nature's sweetness do the work — dates, fruits, and real ingredients, just the way they should be.
Our People
Behind every perfect pour, warm croissant, and vibrant bowl is a team that truly cares. At STRAW, our people are the heartbeat of everything we do — blending passion, positivity, and purpose into every single customer experience.
"Whether it's a quick coffee or your daily juice fix, we're here to make it feel like home."The STRAW Team, Umbrella Beach, Fujairah
Looking Ahead
We're just getting started. Our vision is to turn STRAW into the UAE's health-forward hangout of choice — expanding beyond juice to full-day conscious dining, regional collaborations, and lifestyle products that make healthy living accessible for everyone.
Expanding across the UAE and beyond, bringing the STRAW experience to more communities.
Evolving from juice bar to a full-day dining destination — breakfast, lunch, and everything in between.
STRAW at home — wellness products, cold-pressed ranges, and lifestyle goods that carry our values forward.
Visit us at Umbrella Beach, Fujairah. Come say hello. Come for a STRAW.